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The Full Story

About

The Conquer Group was founded with one goal in mind. BE THE BEST. We strive to be the best partner for our dealership clients. We strive to bring the most value to your operation. Whether it's lenders, training, reinsurance, consulting, or dealership direction. We will provide you with the best support in the industry. These are not just words, we guarantee results.

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Mission

Our mission is to create long-lasting relationships with our dealer partners. Our sole driving force is to create more profit in your stores. We will spend time in your store and are always available when we are needed.

Vision

Our vision is to give more support to our clients than they ever thought possible. We are able to provide multiple solutions for any possible problem. We truly believe there is no other company that will provide the training, support, and digital resources that we do.

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Meet The Group

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Darren Nitz
CHIEF EXECUTIVE OFFICER

Darren has spent his entire working life working in the automotive industry. He started out washing cars on a lot at 17 years old. At one point, Darren was a Master Certified Mercedes-Benz technician. Darren has held almost every job in a dealership. He sold cars, was a top performing finance manager, sales manager and general manager. Darren also owned his own independent dealership. Darren is able to bring a high level of competence and experience to any conversation. Darren is very passionate about the automotive industry. Any problems that you have, Darren wants to help fix them. When he isn't working, he spends time with his family. He is a proud husband and father to four girls. When he can find time, Darren enjoys coaching football and fishing. 

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David S
Sales Director

David has spent the majority of his adult life working in or owning a dealership. David specializes in sub-prime finance operations. From inventory acquisition to lender relationships and deal structures. David is a wealth of knowledge and a great asset to The Dealer Coach Team. David is a proud husband and father to two young boys. When he isn't busy with working and family, he enjoys coaching his sons in wrestling and playing golf. 

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Joseph S.
Finance Expert

Joseph is an absolute Rockstar Finance trainer. Joseph got his first shot as a finance manager at only 21 years old. The rest is history. Prior to joining The Dealer Coach, Joseph was busy setting record numbers in the finance chair. Joseph brings a wealth of knowledge to the team. In his spare time, Joseph enjoys being outside, sports, and spending time with family.

THE CONQUER GROUP

We get it, running a dealership is hard. Take a few minutes out of your day and find out how much easier we can make your life.

Call Us:

616-690-2395

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© 2025 by The Dealer Coach

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